[경제경영] Food SEA marketing 전략(戰略) Food SEA 환경조사 Food SEA 자사分析 Food …
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작성일 19-07-11 03:47
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[경제경영] Food SEA marketing 전략(戰略) Food SEA 환경조사 Food SEA 자사分析 Food SEA 고객分析 Food SEA marketing 믹스 Food SEA 신제품 Food SE
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Tipereth
Food - SEA
Contents
environment(환경) 조사
1
2
3
4
5
자사分析(분석)
고객分析(분석)
마케팅믹스
신제품
environment(환경) 조사
1. 인구통계학적관점 - 고령화사회
2000년
고령화사회진입
2018년
고령사회진입
2026년
초 고령사회진입
특이사항
베이비붐 세대의 은퇴
(전체인구의 34%)
2. 사회文化(문화)적 관점 소비의 양극화
명품브랜드에 대한 열광
장기화되는 경기의 불황
싸거나 혹은 비싸거나 That is problem
06’1월
2월
3월
4월
5월
6월
백화점매출증가율(%)
11.6
5.3
6.3
8.2
7.6
7.1
할인점 매출 증가율(%)
18.9
(11.9)
2.1
3.1
2.6
0.9
명품매출증가율(%)
(0.2)
26.6
12.4
24.7
20.7
19.1
소비자기대지수(전체)
104.5
103.8
103.4
100.6
98
97.4
3. 건강식품
Tipereth
Food - SEA
Contents
environment(환경) 조사
1
2
3
4
5
자사分析(분석)
고객分析(분석)
마케팅믹스
신제품
environment(환경) 조사
1. 인구통계학적관점 - 고령화사회
2000년
고령화사회진입
2xxx년
고령사회진입
2026년
초 고령사회진입
특이사항
베이비붐 세대의 은퇴
(전체인구의 34%)
2. 사회文化(문화)적 관점 소비의 양극화
명품브랜드에 대한 열광
장기화되는 경기의 불황
싸거나 혹은 비싸거나 That is problem
06’1월
2월
3월
4월
5월
6월
백화점매출증가율(%)
11.6
5.3
6.3
8.2
7.6
7.1
할인점 매출…(drop)
Download : [경제경영] Food SEA 마케팅 전략 Food SEA 환경조사 Food SEA 자사분석 Food SEA 고객분석 Food SEA 마케팅믹스 Food SEA 신제품 Food SE.ppt( 49 )
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[경제경영] Food SEA 마케팅 전략 Food SEA 환경조사 Food SEA 자사분석 Food SEA 고객분석 Food SEA 마케팅믹스 Food SEA 신제품 Food SE , [경제경영] Food SEA 마케팅 전략 Food SEA 환경조사 Food SEA 자사분석 Food SEA 고객분석 Food SEA 마케팅믹스 Food SEA 신제품 Food SE경영경제레포트 , 경제경영 Food SEA 마케팅 전략 Food SEA 환경 Food SEA 자사 Food SEA 고객 Food SEA 마케팅믹스 Food SEA 신제품 Food SE
순서
[경제경영] Food SEA marketing 전략(戰略) Food SEA 환경조사 Food SEA 자사分析 Food SEA 고객分析 Food SEA marketing 믹스 Food SEA 신제품 Food SE
다.
