외식고객의상황에따른레스토랑업종및업태선택차이
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작성일 20-11-15 05:31
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설명
외식고객의상황에따른레스토랑업종,업태선택차이,기타,레포트
Download : 외식고객의상황에따른레스토랑업종및업태선택차이(2).hwp( 56 )
외식고객의상황에따른레스토랑업종및업태선택차이 , 외식고객의상황에따른레스토랑업종및업태선택차이기타레포트 , 외식고객의상황에따른레스토랑업종 업태선택차이
외식 고객의 상황에 따른 레스토랑 업종 및 업태 선택차이
Difference of the Guest`s Selection for the Restaurant
in Task Situation
이 정 실1)
Lee, Joung-Sil
Abstract
Situation study is being undertaken under the proposition that the discrepancies between purchasing willingness and purchasing result can be explained by the other factors than the individual characteristics. Thus, it is required that we should consider situation variables in guest`s restaurant selection. As a result, I set the four levels such as a fixed period party, meeting place for business, family party such as birthday etc, not-time pressured dinner with parents or family, to analyze if situational factor may have influence on assessing importance of restaurant attributes differently affect the guest`s restaurant selection in each situation.
In result, there were the statistically significant difference between restaurant selection and each situation.
주제어 : 상황, 업종, 업태, 선택변수
Ⅰ. 서 론
고객들이 어떤 레스토랑을 좋아하여 선택하는가 하는 문제는 언제, 어디서, 왜 그 레스…(skip)
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순서
외식고객의상황에따른레스토랑업종및업태선택차이
외식고객의상황에따른레스토랑업종및업태선택차이
다.
