에이스침대-마케팅전술 SWOT분석
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작성일 20-01-25 18:48본문
Download : 에이스침대-마케팅전략 SWOT분석.ppt
에이스침대-마케팅전술 SWOT분석
에이스침대,마케팅전략,SWOT,경영경제,레포트
순서
레포트/경영경제
에이스침대-마케팅전략 SWOT분석 , 에이스침대-마케팅전략 SWOT분석경영경제레포트 , 에이스침대 마케팅전략 SWOT
MARKETING
ACE bed
*
Contents
Introduction of bed market
Introduction of Ace bed
Inside-out
Outside-in
Analysis & Conclusion
Introduction of bed market
ACE bed
*
Analysis of the bed marketplace
Introduction of
Ace Bed
Ace BED was founded in 1963
No.1 position
Selected in KBPI for 6 consecutive years for first time
in the bed industry
ACE bed
*
Strength
Weakness
Opportunity
Threat
SWOT analysis of ACE bed
Loyalty of customers
Brand recognition
Know how of science and
best manufacturing facility
Customers database
Recognition as a high price
product
Protraction of purchase cycle
Numerous complex retail
store
Bed as must have item
recognition
Silver market development
Well-being/ Lohas culture
Trend of ecofriendly
Supply saturation market
Intensification of price
competition
Gradual minimization
of population
*
Realization of value of ‘bed science’
4P of ACE bed
Inside-ou…(To be continued )
에이스침대-마케팅전술 SWOT분석
설명
Download : 에이스침대-마케팅전략 SWOT분석.ppt( 22 )
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