패션마케팅,지오다노,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,instance(사례),swot,stp,4p
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Download : 패션마케팅,지오다노,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.ppt
설명
패션마케팅,지오다노,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,instance(사례),swot,stp,4p
레포트/경영경제
패션마케팅,지오다노,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
패션마케팅,지오다노,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , 패션마케팅,지오다노,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , 패션마케팅 지오다노 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
패션마케팅,지오다노,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,instance(사례),swot,stp,4p
Download : 패션마케팅,지오다노,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.ppt( 19 )
Fashion Marketing Team 11
Table of Contents
1. About GIORDANO
2. What GIORDANO Pursues
3. Why GIORDANO
4. STP
Segmentation
Target
Positioning
5. 4P
Product
Place
Price
Promotion
6. Problems that GIORDANO faces and suggested Solutions
Constructive analysis of GIORDANO
Recommended direction for GIORDANO
About GIORDANO
Pursue good quality at reasonable price
GIORDANO HISTORY
Year 1981
Established in Hong Kong by Jimmy Lai
Year 1991
Started expanding towards Asian market
Year 1994
GIORDANO Korea founded
Year 1995
Created distribution channel nationally through out department stores
Year 1996
Increased Sales by 250%
Year 1997
Achieved revenue 60 billion dollars
Year 1998
Steadily grew during Financial Crisis
Year 1999
Department store buyers selected GIORDANO as the best brand of the year
Year 2000
Launched GIORDANO KIDS, Jeans/ Reached sales goal of 200 billion dollars
What Giordano pursues
Basic, easy, unisex casual products
Why GIORDAN…(생략(省略))
순서
다.
